Fractional Commercial Leadership

Your revenue should be growing faster than this.

Most growing businesses don't have a sales problem. They have a leadership, process and structure problem. That's a different fix entirely.

PEOPLE. PROCESS. REVENUE. Senior experience. Flexible engagement. Real results.

BUILD. LEAD. GROW.
Book a call with Paddy Or take the two-minute Sales Audit →

The Diagnosis

It's not a sales problem. It's a structure problem.

Most growing businesses, from founder-led SMEs to established mid-market firms, don't have a sales problem. They have a leadership, process and structure problem. That's a different fix entirely.

The team that got you to €2M won't get you to €5M. The same is true at €20M, €50M and beyond. Every growth stage has an inflection point where the commercial model that worked yesterday quietly stops scaling. The problem is rarely effort. It's infrastructure.

What's missing is the commercial leadership layer — the person who builds the process, develops the team, holds the pipeline to account, and keeps revenue moving in the right direction. A full-time CRO or VP Sales is a significant overhead most growing businesses aren't ready for.

That's the gap Stelvio Partners was built to fill.

PEOPLE

People.

The right people aren't in the right roles. The team lacks direction, coaching or accountability. Sales leadership is absent or stretched too thin.

PROCESS

Process.

There's no consistent, repeatable sales approach. The CRM isn't driving behaviour. Forecasting is guesswork. Deals are stalling without anyone understanding why.

REVENUE

Revenue.

The commercial proposition isn't landing. The wrong customers are being chased. Conversion rates are falling and nobody has an independent view of why.

Usually it's all three. And usually they're connected.

The Model

People. Process. Revenue.

The three places where commercial performance is won or lost.

People.

Sales teams don't underperform in isolation. Without the right structure, coaching and leadership above them, even strong individuals lose direction. Stelvio Partners builds, develops and leads sales teams — from hiring the right people to getting the best from the ones already in the room.

Process.

A sales process that lives in people's heads isn't a process — it's a risk. Stelvio Partners designs and implements repeatable, CRM-backed sales frameworks that give your team clarity and your business the visibility it needs to forecast, manage and grow.

Revenue.

Revenue growth doesn't happen by accident. It requires a sharp commercial proposition, the right target market, and a team that knows how to win. Stelvio Partners designs and implements the pipeline infrastructure your business needs — CRM-backed systems, lead generation frameworks, and the reporting that gives you real visibility over what's coming.

In a current senior commercial role: rebuilt pipeline and forecasting for a B2B product business, delivering 12% quarter-on-quarter revenue growth within 90 days.

Built and deployed a proprietary AI-driven commercial platform — outbound engine, inbound qualification, sales-call intelligence, and field-agent LMS.

About

Real experience. Not theory.

Paddy O'Connell, Stelvio Partners
Paddy O'Connell
linkedin.com/in/paddyoconnell

For 20+ years I've built and led commercial functions — not as a consultant delivering a report, but as the person accountable for the numbers. Building the team, designing the process, implementing the systems, and holding the pipeline to account.

That includes building Berkley Group's Technology Division from inception to €10M in annual turnover — the Group's single largest revenue-generating vertical — and leading the commercial strategy that grew the wider business 25% over five years to €16M+.

I've led dispersed international sales teams, built partner and channel programmes, and secured enterprise accounts across European and US markets. I currently hold a senior commercial role, which means everything I bring to your business is current — not a war story from a decade ago.

Executive Certificate in AI for Business Transformation — Imperial College London. Professional Diploma in Organisational Development — Irish Management Institute. Mini MBA.

Stelvio Partners is how I make that experience available to a small number of growing businesses at a time.

€10M
Berkley Group Technology Division built from inception to €10M annual turnover — the Group's largest revenue-generating vertical
25%
Commercial-led revenue growth over five years to €16M+ at Berkley Group
12% QoQ
Quarter-on-quarter revenue growth delivered in a current senior commercial role

Free Diagnostic

How does your sales function measure up?

Take the two-minute Stelvio Sales Audit and find out where your business sits — across People, Process and Revenue — and what that means for your growth.

Take the Sales Audit
3/5

The Engagement

How it works.

FIRST

We talk.

A straightforward conversation about where your sales function is today, what's not working, and what success would look like. No pitch, no pressure.

THEN

We agree the scope.

Some businesses need a few hours a week of external sales leadership for an existing team. Others need a full-time growth specialist while they scale. Stelvio Partners designs the engagement to fit — not the other way round.

FROM THERE

We get to work.

Stelvio Partners operates as part of your business — setting direction, building process, developing your people, and reporting on progress. Not a consultant dropping in with a report. A commercial leader doing the work.

Ready to find out where the gap is?

A direct, no-pressure conversation about where your sales function is today — and what it would take to get it where it needs to be.

Stelvio Partners takes on a deliberately small number of engagements at any one time. Fractional commercial leadership only works when the person doing it is genuinely inside your business, not spread thinly across a dozen logos.

Because I hold a senior commercial role today, capacity is limited by design. That's what keeps every engagement current, hands-on and worth having. If the fit is right and there's an opening, we start. If there isn't, I'll tell you straight and point you somewhere useful.

Book a call with Paddy
Currently working with a limited number of clients. Enquiries are reviewed personally by Paddy O'Connell.